ReaperFett
Jan 11th, 2004, 09:16:57 PM
From TF.N:
We've had several folks emailing us over the past few days about the recent loss of 242 million dollars for 2003 that LEGO recently posted. We first broke the news here and have since seen many various articles popping up online at various news sources. I found this one at Yahoo and this particular quote about made me cry.
Lego's owner and president, Kjeld Kirk Kristiansen -- the 56-year-old grandson of company founder Ole Kirk Christiansen -- said he was now taking matters into his own hands and had fired the company's number two and the head of product development.
He said the company would now go back to its roots, focusing on building blocks and abandoning its forays into multimedia and film products.
"We are returning to Lego's former concept. We're going to focus on building bricks as our main product, concentrating on little kids' eagerness to assemble," he said.
"That's why we're pursuing much more aggressive marketing for building bricks, leaving products linked to films such as Star Wars on the back burner," he said.
One key factor for the weak result this year was the poor sales of games based on the Star Wars and Harry Potter (news - web sites) films in 2002.
So if I'm reading this right, 2004 will either see a major scale down in Star Wars related LEGO product or the complete halt of anymore Star Wars LEGO toys. Only time will tell. Read the entire Yahoo article here.
We've had several folks emailing us over the past few days about the recent loss of 242 million dollars for 2003 that LEGO recently posted. We first broke the news here and have since seen many various articles popping up online at various news sources. I found this one at Yahoo and this particular quote about made me cry.
Lego's owner and president, Kjeld Kirk Kristiansen -- the 56-year-old grandson of company founder Ole Kirk Christiansen -- said he was now taking matters into his own hands and had fired the company's number two and the head of product development.
He said the company would now go back to its roots, focusing on building blocks and abandoning its forays into multimedia and film products.
"We are returning to Lego's former concept. We're going to focus on building bricks as our main product, concentrating on little kids' eagerness to assemble," he said.
"That's why we're pursuing much more aggressive marketing for building bricks, leaving products linked to films such as Star Wars on the back burner," he said.
One key factor for the weak result this year was the poor sales of games based on the Star Wars and Harry Potter (news - web sites) films in 2002.
So if I'm reading this right, 2004 will either see a major scale down in Star Wars related LEGO product or the complete halt of anymore Star Wars LEGO toys. Only time will tell. Read the entire Yahoo article here.